OUR STORY
About ESPÉRER
ESPÉRER is the first brand to coin the term Psychodermatological Skincare®—a revolutionary concept that has created an entirely new category in the beauty industry. Unlike traditional skincare, which focuses solely on the skin’s surface, ESPÉRER takes a holistic, science-backed approach that addresses the cutaneous (skin), nervous system, and psychological components of beauty and self-perception.
Our philosophy goes beyond skin deep. We believe that the way we feel about ourselves directly impacts our skin health, and that emotional well-being is just as important as skincare itself. By bridging neuroscience, psychodermatology, and botanical skincare, ESPÉRER aims to improve not only skin health but also our relationship with our skin, self-image, and emotional well-being—emphasising the importance of mental health as a whole.
Our Story
Our journey began in 2010, when our founder, Dina El Adlani, a psychologist and former makeup artist, began researching the deep connection between emotional well-being and skin health. Over nearly a decade of study into psychodermatology, neuroscience, and natural skincare, Dina identified the three core emotions that have the most damaging effects on the skin:
• Anger – Triggers inflammation, breakouts, and skin irritation.
• Fear & Anxiety – Dehydrates the skin, accelerates wrinkle formation, causes premature ageing, and disrupts hormonal balance.
• Sadness – Leads to dullness, hyperpigmentation, and a weakened skin barrier.
Determined to create a solution that addresses these emotional stressors at their root, Dina established ESPÉRER SKIN CARE® in 2019, combining the best of science, psychology, and botanical skincare.
The Triple-Action Approach
ESPÉRER is the first brand to develop skincare that actively counteracts emotional stress, based on over a decade of research and clinical trials. Our triple-action approach works both externally on the skin and internally through the nervous system:
1. Repairing the skin barrier – Strengthening and restoring the skin’s natural defences.
2. Balancing stress-related hormones – Regulating cortisol levels to prevent inflammation, breakouts, and sensitivity.
3. Enhancing emotional well-being – Using neuroscience-backed, mood-boosting natural ingredients to uplift, calm, and relax.
By addressing both the physical and psychological aspects of skin health, ESPÉRER is redefining beauty and self-care, creating skincare that nurtures both the skin and the mind.
NeuroPlant™ Technology
At the core of our formulations is NeuroPlant™ Technology—our proprietary bioactive complex made from plant compounds designed to combat emotional stress and its effects on the skin.
Powered by three targeted sub-complexes, each collection harnesses specific bioactives to address different emotional and cutaneous concerns:
• NU1 (Uplift Complex) – Targets sadness by revitalising and restoring radiance.
• NC2 (Calm Complex) – Soothes anxiety-related skin irritation and sensitivity.
• NR3 (Relax Complex) – Reduces the effects of anger and stress, easing inflammation and restoring balance.
NeuroPlant™ Technology is the foundation of every ESPÉRER product, ensuring each formulation supports both skin health and emotional well-being.
Skincare That Works Inside & Out
To directly target the emotional causes of skin concerns, we created three unique collections, designed to heal both the skin and the mind:
• The Uplift Collection – Brightens, revitalises, and restores radiance to dull, fatigued skin affected by sadness.
• The Calm Collection – Soothes irritation, reduces redness, and relieves anxiety-related skin issues.
• The Relax Collection – Eases tension, reduces inflammation, and promotes balance in stressed, reactive skin.
By working with the skin, nervous system, and emotional state, ESPÉRER products encourage a healthier relationship with our skin, self-image, and overall well-being.
Science, Nature & Ethical Beauty
Inspired by Parisian and Moroccan heritage, our formulations blend rich cultural traditions with cutting-edge neuroscience to create a holistic approach to beauty and wellness. Every ESPÉRER product is:
✓ 100% natural
✓ Cruelty-free
✓ Ethically sourced
Word from our founder
“
For years, I struggled to find and accept myself. Like many of us, I grew up with an unrealistic perception of beauty—one shaped by the media and the people around me. This led to deep-seated self-esteem issues, anxiety, and an unhealthy need for validation from those whose opinions I valued. But beneath all of that was something I didn’t yet understand: PMDD (premenstrual dysphoric disorder).
PMDD is a severe hormonal condition that impacts mood, mental health, and overall well-being. It goes far beyond typical PMS, triggering intense anxiety, depression, and emotional turmoil in the weeks leading up to my menstruation. For years, I went undiagnosed, struggling in silence, wondering why my emotions felt unbearable and why my skin would flare up in cycles of distress. The lack of awareness around PMDD meant I blamed myself, thinking I was simply too sensitive, too reactive, too much.
Over time, I realised I wasn’t alone. I met many people who carried the same insecurities, the same silent battles. It’s not always an easy conversation, but I believe vulnerability is what connects us. The way we feel about ourselves is shaped by so many factors—our environment, our experiences, but most of all, our internal dialogue. Learning this changed everything for me.
I wanted ESPÉRER to be more than skincare; I wanted it to be a bridge between the mind and skin, a symbol of balance, healing, and hope. Our skin tells our story, and for too long, mine was written by self-doubt and imbalance. But I chose to take control of my narrative. ESPÉRER SKIN is a reminder—to myself and to others—that our well-being matters, that our choices should nourish both body and mind, and that self-acceptance is the most powerful transformation of all.
.”
Dina El Adlani, Founder & CEO